Food blogger Laura Kelso did it just right. On Dishola, a site she co-founded, she reviewed food by the dish.
She built a clean, clear, concise brand. She promoted and maintained it consistently, earning respect from the food community while attracting a broad readership.
Paula Biehler, Laura Kelso and Stephanie Bergeron
Now, a big company wants to pay her for it. AllRecipes has hired Kelso, so she’s moving to Seattle to write about food in another socially engaged city.
Not that she’s a stranger to the wider job market. Recall that the Brown University graduate has also contributed Travel + Leisure, Southern Living, Discovery Channel, Texas Monthly, Austin Woman, and the American-Statesman. She’s created community content for HomeAway and serial fiction site DishLit.
Matt Vestal and Susan Leibrock
This is the modern career path for journalists. Build your brands. Feed your readers. And eventually, somebody will pay you good money to do what you already love doing.
Luckily, given the internet, anyone with enough talent, rigor and discipline can follow this path.
Lisa O’Neill, Kate Lowery and Denise Clarke
Kelso’s friends in the food tribe gathered at Malverde for a private farewell party on Tuesday. We shared deep, newsy dish. Expect three or four columns to grow out of those insider stories.
Best to Laura in her newest life role.